Monday, 11 May 2009

Is the audience for popular music created by the music industry?

The music industry plays a huge part in circulation of popular music to the audience through merchandise, retail and press sectors in particular. Even artists such as Price who claim to be removed from the constraints of a record label is actually in elligence with one of the 4 dominant powers.

With the constant rotation present within popular music of something being original and quickly cloned multiple times; the industry is showing clear signs of supporting Adorno's 1940s statement of ‘standardisation extends from the most general features to the most specific ones’. Creating a quick fortune and a clear example of if something is played enough it becomes a “trend”.

There are examples of rebellion to this idea, however- examples such as Kings of Leon at current being played “too much”, and Radiohead and NIN going solo to release albums.

However, the press they made from this created a huge rise in live ticket sales for them, proving perhaps that the industry really does have a huge role in creating an audience for popular music.

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